Auto-responders deployed in an appropriate, timely manner to maximize engagement
Spider Trainers designs, develops, and deploys automatic responders to acknowledge your recipients’ and visitors’ interaction or behavior — this is known as nurturing them through the sales funnel. As a managed professional services provider, we work with your software — be that Hatchbuck, SharpSpring, Act-On Software, Eloqua, Marketo, SilverPop, Pardot, Aprimo, HubSpot, InfusionSoft, or something else — to build a completely custom and branded nurturing campaign that will help your organization reach sales and marketing goals.
Automated marketing: drip vs. nurture
Many marketers and marketing-automation software companies use the terms drip marketing and lead-nurture marketing interchangeably, but these two marketing styles are different and will achieve different results.
|Highly specific message.||Generalized message.|
|Pre-designed template deployed in response to action or interaction on behalf of the recipient (auto-responder).||Pre-designed template on a pre-determined schedule.|
|Recognizes the needs of the buyer and stage in the buying cycle.||Standard, less personal method of follow-up.|
|Nudges shoppers along the sales funnel through recognition and response.||Keeps you top of mind when/if the customer enters or returns to the buying cycle.|